IGTV Marketing Strategies: 5 Winning Ways For Followers Growth & Engagement

Are you trying hard to adapt new features on Instagram? I’m talking about IGTV. Well, have you attempted anything to construct an engaging audience on IGTV?

The research study of social media examiner, brands, and a business can accomplish success through this platform. IGTV is trying to compete with famous platforms like YouTube, Snapchat; it still has great potential. The new platform is growing slowly, but it will become one of the trending features on Instagram in the future. This platform is worth it for business, brands to enhance their business in creative and interesting ways. 

In this article, let us see some of the winning marketing strategies to succeed on IGTV. 

Let’s get started,

Collaborate With An Influencer 

Did you know? Nearly 70% of social media teens believe they are more influential than regular celebrities. Influencers have the magical power to connect more deeply with their audience. That’s why they get engaged followers and also attain tons of engagement. Collaborating with an influencer will bring more benefits to your channel. You can increase brand awareness, drive more traffic, and more. While choosing influencers, ensure they belong to your industry and have a sufficient engagement rate. You can use tools to find the right influencer for your channel. Once you connect with an influencer, be frank with your conditions and objectives. 

Reuse Your Exclusive Videos 

On IGTV, you have the option to reuse your old one, which is already posted on other social media. So, if you have any videos used for YouTube or other platforms, you can use them on IGTV to maximize your reach. 

Anyway, people will already get aware of your video. By reusing your old video on IGTV, it’s possible to construct fascinating and engaging followers. It will make people feel special, and they believe that your activity is only for them. It will lead to an increase in the following rate. At the same time, don’t reuse all your video; pick the most performing video. 

Don’t Forget To Include Hashtags. 

Hashtags are an excellent method to make your video found in front of your audience. If you are looking forward to increasing your reach, then hashtags are a must. It helps to give more exposure to your video. And you can expect more reach beyond your existing followers. Moreover, you can buy IGTV views to get more exposure to your IGTV video. Also, it will bring more engagement to your video. Adding relevant hashtags will give visibility to your brand. Check out the following points to use hashtags in the right way,

  • Pick hashtags that describe your brand.
  • Your hashtags need to be specific and related to your brand.
  • Know your hashtags limits 
  • Monitor, industry-related, and trending hashtags. 

Connect With Your Followers

People can comment on your IGTV video while they watch it. This will be a great opportunity to provide your viewers with individual attention and care. You can host a contest for your followers that influences them to comment or answer targeted responses. Finally, you can choose the winner based on their comments. It is an effective way to maximize video attention and engagement. 

Encourage User-Generated Content 

User-generated content is one of the greatest pieces of content that directly promotes your brand or business without any effort. It is like posting a video of your audience’s own voice. Just gather and feature followers’ videos that say about your product or recommend your services. You can ask people to use specific hashtags in the video description. 


Well, IGTV is a new feature of Instagram; before the competitors enter, you need to mark your footprint in it. You can share long-form video with this platform with more information about your product and services. Sure, this article will guide you on some marketing strategies to use IGTV.